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Tens of thousands of people die on U.S. roads every year, and the fatality trend is going in the wrong direction. After a decade of record declines, traffic fatalities increased 14% from 2014-2016, the largest two-year increase in more than 50 years.
In October, the National Safety Council, in partnership with the National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration, announced the Road to Zero initiative. Its aim: To eliminate traffic fatalities within 30 years.
Zero traffic deaths sounds like a lofty goal, but it’s attainable based on a few driving principles:
The initiative builds on the national Behavioral Change in Traffic Safety conference held earlier this year. Road to Zero expands the discussion to include not only representatives of roadway, behavioral and vehicle safety, but also nonprofit groups, public health officials and technology companies – dozens of organizations working together to develop a coordinated approach to highway safety.
The application period for one-year Safe System Innovation Grants closed Feb. 3. Grants will be awarded in mid-March, and the winners will be posted here.
NSC is dedicating $1 million over three years for the program. Learn more.
One of the next steps is to grow coalition membership. If your organization is interested in joining the Road to Zero initiative, please fill out this membership form.
The coalition will:
The third strand of Road to Zero is to produce a long-term roadmap detailing what will be needed to get to zero traffic fatalities by 2050. This report is the result of input from a wide variety of stakeholders over seven days of listening sessions. The report is due to be released in 2018.
It is only through a coordinated effort that we can achieve zero deaths in 30 years, and we are on track to do just that. For more information, email RoadtoZero@nsc.org.