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Building a strong personal brand is imperative for P&C insurance producers because a positive brand can improve sales and client retention. Inc. Magazine recently noted, “Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations.” If you want to continue to remain a top producer in the industry, managing your professional reputation is critical. It’s also important for your company to ensure you have a positive personal brand as you are the face of the business to all your clients.
Here are a few ways you can begin building your personal brand:
Ensure Your Agency’s Brand Matches Your Brand
When the agency you work for has an incident that causes negative perceptions, your performance can suffer because clients will associate that negative perception with you as a member of the organization. Even though a strong personal brand can help distinguish you from the company, your agency’s brand will impact your business to some degree.
This can be even more frustrating when your agency doesn’t provide ownership opportunities and you have no power to influence the organization’s reputation. Unlike most traditional agencies, entrepreneurial or lifestyle agencies offer equity in your book of business, higher commissions on both renewals and new clients, influence over management, and ownership options as well as more flexibility.
It’s important that the company you work for has similar brand reputation and value goals that you do as a professional. Working for a company that equips you with the appropriate tools can set you and the business up for success. Reputation management is one of these critical tools. Learn more about brand reputation tools and other tools top P&C insurance producers need to accomplish their goals in Inforum’s ebook “The Top 5 Insurance Agency Tools Important for Producer Success.”